The words we use matter, especially in a world saturated with weight-loss narratives, stigma, and biases. This harsh reality often silences those who need support most and creates a barrier to seeking vital care.
To break down these barriers, we joined forces with Queen Latifah, creating a video series exposing the emotional wounds of stigmatizing language. Our goal? To ignite a shift in how we think and talk about obesity, fostering empathy and understanding.
AGENCY BURSON CLIENT Novo Nordisk
ART DIRECTOR Bre Jacobs COPYWRITER Jane Mousseau, Treston Espada GCD David Holman ACD Sean Hodes, Hannah Quick PRODUCER Joey Daguio ANIMATOR Cameron Mare, Zoe Durham, Sara Passafiume DESIGNER Armando Rodriguez