Lamb Bam Bam

ABOUT

One in three school shooting survivors suffer from PTSD, trading childhood dreams for lifelong nightmares. If survivors can’t sleep, neither should politicians.

Working with Change The Ref, we created a campaign designed to shatter complacency. We took the traditional lullaby and a lamb, the ultimate symbols for innocence, comfort and peace, and created a harrowing lullaby reflecting the reality of gun violence in America.

This wasn’t just a song; it was a wake-up call to Washington, demanding they prioritize children’s lives over political silence.

LAUNCH

We introduced our campaign with a series of unsettling teasers and haunting survivor statistics on social media.

Lamb Bam Bam officially launched on July 19 in collaboration with Mothers Fighting for Justice at their 11th Annual Walk for Justice and Back-to-School Drive. As part of the event, we distributed backpacks to students that included our signature lullaby lamby. These same backpacks were delivered directly to Congress, placed in the hands of senators and policymakers.

Following the launch, we leveraged Spotify and Apple Music to spread the anthem, while driving listeners to the Lamb Bam Bam site to send physical Lullaby Lambs to their representatives to demand change.

AGENCY BURSON
CLIENT Change the Ref

ART DIRECTOR Bre Jacobs, Moira Bullock
COPYWRITER Jane Mousseau, Treston Espada
ACD Sean Hodes
ECD Diego Bertagni
PRODUCER Nathalie Oneill, Joey Daguio
ANIMATOR Cameron Mare, Jack Bushell