ABOUT

Gen Z crowned BUBS as the candy of their generation, turning a Swedish classic into an overnight viral obsession. With rare U.S. sightings, TikTok hauls, and Reddit hype, BUBS became the ultimate “if you know, you know” treat.

Our job? Turn Gen Z’s digital obsession into cultural immersion!

We flooded feeds with creator-driven narratives by launching @BUBS_US on TikTok and Instagram, along with building The Sweeteasy, a high-concept IRL spectacle that generated 1.88B impressions. By embedding the brand into seasonal rituals like Halloween and reactive cultural moments like the release of Wicked, we moved BUBS from a fleeting trend to a staple of the cultural zeitgeist.

This fusion of online virality and offline experience did more than just sell candy; it earned BUBS a place on TIME’s Best Inventions and the Top 100 Most Influential Companies lists.