Agency: Burson cohn & wolfe
client: Colgate-Palmolive
role: Video editing & lower third animation

After nearly two decades since Colgate Total was introduced to the oral care market, Colgate launched its new and improved Colgate Total^SF toothpaste.

To kick of the national product roll out, Colgate launched an event to get consumers and media pumped up for its release. This recap video highlights the best moments from the interactive event.