A Sweet Way to Save Lives 🍪🔍

In Brazil, the sun is a way of life, but it comes with a cost. Skin cancer is the most common diagnosis in the country, and while Melanoma causes 75% of those deaths, 99% are preventable with early detection.

The problem isn’t that Melanoma is hard to find; it’s that people don’t know what they’re looking for. It’s hiding in plain sight.

We decided to turn Brazilians’ undying love for cookies into a diagnostic tool by creating DiagnostiCookies: the world’s most delicious guide to early detection. Each box included a side-by-side comparison of cookies resembling healthy moles and melanoma moles, showing the differences in size, color, shape, and texture.

By turning a scary medical check into a familiar visual lesson, we gave people a simple, delicious way to save their own lives.