| concept Project

The inspiration behind the mobile application, KiWi, comes from today’s popular diet trends. KiWi creates diet plans for anyone who is trying to live a healthier lifestyle while also balancing a busy schedule.

I based my design for KiWi on a new way to perceive “dieting”. Dieting can have some negative connotations, which is something that I wanted to change through my design. KiWi’s interface takes dieting from being a daily burden to daily delight through its bright color scheme, fun icons, and clean type.

© 2020 bre jacobs