OUR WORDS MATTER

ABOUT

The words we use matter, especially in a world saturated with weight-loss narratives, stigma, and biases. This harsh reality often silences those who need support most and creates a barrier to seeking vital care.

To break down these barriers, we joined forces with Queen Latifah, creating a video series exposing the emotional wounds of stigmatizing language. Our goal? To ignite a shift in how we think and talk about obesity, fostering empathy and understanding.

AGENCY BURSON
CLIENT Novo Nordisk

ART DIRECTOR Bre Jacobs
COPYWRITER Jane Mousseau, Treston Espada
GCD David Holman
ACD Sean Hodes, Hannah Quick
PRODUCER Joey Daguio
ANIMATOR Cameron Mare, Zoe Durham, Sara Passafiume
DESIGNER Armando Rodriguez


© 2026 bre jacobs