Take Charge discharge


Every year, about 900,000 hospitalizations occur due to Heart Failure — many of these being considered preventable. Novartis needed a way to address the gap in patient education and medication effectiveness to help patients better manage their condition. Introducing The Heart Failure Discharge Team!

Our idea was to create a nostalgic film that educated adults living with heart failure in an authentic way. We connected with our audience through a 70’s style heist theme and provided crucial discharge procedure information.

Agency: BCW
Client: Novartis – Entresto

Role: Graphics JR Art Director 
AD: Joy Allen
CW: Brian Alexander
GCD: David Holman

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