THE HEART FAILURE GAME SHOW

ABOUT

When it comes to having heart failure, it is important for patients to follow a lifestyle inclusive of a healthy diet, exercise, and conversations with their doctor. We wanted to push this objective and help patients reimagine heart failure management.

Our film concept transported heart failure patients back to the classic game show era to humorously reintroduce key lifestyle habits.

AGENCY
BURSON

CLIENT
Novartis 

ROLE
Art Director

CW Christopher Michael
CD Ali Eng
GCD Noel Tabora
Producers Jordan Schroer | Sarah Kelly
Production Six Twenty Six

AWARDS
SABRE 2023 | Gold

2023 PR Daily’s Digital Marketing and Social Media Awards | Winner

2023 Fierce Pharma
Marketing Awards
| Finalist

2023 Innovation SABRE Awards | Finalist

2022 The Drum Social Buzz Awards | Finalist


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