![](http://www.brejacobs.com/wp-content/uploads/2023/05/Thumbnails3.png)
THE HEART FAILURE GAME SHOW
ABOUT
When it comes to having heart failure, it is important for patients to follow a lifestyle inclusive of a healthy diet, exercise, and conversations with their doctor. We wanted to push this objective and help patients reimagine heart failure management.
Our film concept transported heart failure patients back to the classic game show era to humorously reintroduce key lifestyle habits.
AGENCY
BURSON
CLIENT
Novartis
ROLE
Art Director
CW Christopher Michael
CD Ali Eng
GCD Noel Tabora
Producers Jordan Schroer | Sarah Kelly
Production Six Twenty Six
AWARDS
SABRE 2023 | Gold
2023 PR Daily’s Digital Marketing and Social Media Awards | Winner
2023 Fierce Pharma
Marketing Awards | Finalist
2023 Innovation SABRE Awards | Finalist
2022 The Drum Social Buzz Awards | Finalist