ABOUT

For the 2024 Young Drummers Competition, Golden Drum and the Slovenian Tourist Board challenged young creatives to  create a poster campaign to position Slovenia as the next “It” vacation spot.

CREATIVE IDEA

This poster series invites one to embark on a journey of self-discovery and rejuvenation in Slovenia’s breathtaking landscapes. By focusing on the transformative power of nature and the importance of self-care, this series aims to inspire travelers to experience the country’s unique blend of tranquility and adventure.

Each poster features stunning visuals of Slovenia’s lush forests, crystal-clear lakes, and majestic mountains, paired with evocative messaging that highlights the emotional and physical benefits of visiting. By exploring the concept of “green therapy,” these posters demonstrate how Slovenia’s natural beauty can help viewers reconnect with themselves and find inner peace.