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Novartis finanical support


Over 50% of adults are regularly taking prescription medication and affordability is a huge concern. Navigating medication coverage can seem complex and often times confusing, especially for those living with heart failure.

Our idea was to create a film to guide heart failure patients on how they can lower medication costs with help from Novartis. Using elements of instructional design in a mini world of contraptions and apparatuses, we show how medication affordability may not be as complicated as it seems.

Agency: BCW
Client: Novartis – Entresto

Role: Art Director
GCD: David Holman
CW: Brian Alexander
Producer: Jordan Schroer 
Production: Dead Pixels

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