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Novartis finanical support

ABOUT

Over 50% of adults are regularly taking prescription medication and affordability is a huge concern. Navigating medication coverage can seem complex and often times confusing, especially for those living with heart failure.

Our idea was to create a film to guide heart failure patients on how they can lower medication costs with help from Novartis. Using elements of instructional design in a mini world of contraptions and apparatuses, we show how medication affordability may not be as complicated as it seems.

AGENCY
BCW

CLIENT
Novartis

ROLE
Art Director

GCD David Holman
CW Brian Alexander
Producer Jordan Schroer 
Production Agency Dead Pixels


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