OBESITY Truths & Lies

ABOUT

Obesity is a complex, chronic and progressive disease that can have a serious impact on one’s quality of life and well-being. Nearly half of Americans have obesity and managing weight isn’t as easy as eating less and exercising more.

THE PROBLEM

The prevalence of misinformation online has led to widespread confusion and misunderstanding about obesity. Many are unaware of the factors that can cause complexities for those struggling with obesity and managing their weight.

THE SOLUTION

To break through the clutter of calumny and misconceptions, we created a series of engaging and informational videos to educate those about the science of obesity. In these bit-sized clips we dispel common myths surrounding the disease, explore the science behind weight management, and unveil the real truth about weight.

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AGENCY BURSON
CLIENT 
Novo Nordisk

ART DIRECTOR Bre Jacobs, Moira Ward
COPYWRITER Clark Davis
PRODUCER Joey Daguio
PROJECT MANAGER Michael Hannibal
PRODUCTION FEVR 


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