Working for the weekend

ABOUT

As younger generations rewrite life priorities, the desire for homeownership has increased and many are eager to own a home much earlier in life. With this paradigm shift, Bank of America wanted its Digital Mortgage Experience to be seen as a resource for helping future Millennial homebuyers.

Our idea was to create a series of coaching videos to guide first-time homebuyers on how best to take advantage of their time and save money.

AGENCY
BCW

CLIENT
Bank of America

ROLE
Junior Art Director

CD Anya Belotser
GCD David Holman


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