Working for the weekend


As younger generations rewrite life priorities, the desire for homeownership has increased and many are eager to own a home much earlier in life. With this paradigm shift, Bank of America wanted its Digital Mortgage Experience to be seen as a resource for helping future Millennial homebuyers.

Our idea was to create a series of coaching videos to guide first-time homebuyers on how best to take advantage of their time and save money.

Agency: BCW
Client: Bank of America

Role: JR Art Director
CD: Anya Belotser
GCD: David Holman

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