Working for the weekend
ABOUT
As younger generations rewrite life priorities, the desire for homeownership has increased and many are eager to own a home much earlier in life. With this paradigm shift, Bank of America wanted its Digital Mortgage Experience to be seen as a resource for helping future Millennial homebuyers.
Our idea was to create a series of coaching videos to guide first-time homebuyers on how best to take advantage of their time and save money.
AGENCY
BURSON
CLIENT
Bank of America
ROLE
Junior Art Director
CD Anya Belotser
GCD David Holman